The Jeep Grand Cherokee is a mid-size SUV made by Jeep, a division of DaimlerChrysler. European Grand Cherokees are manufactured in Austria by Magna Steyr. The Grand Cherokee was a spinoff of the notably smaller Jeep Cherokee. Based on the Jeep Concept 1 Jeep Cherokee (1989), the Grand Cherokee's origins date back to 1983 when Jeep Cherokee American Motors engineers were designing a Cherokee successor. The first generation Jeep Cherokee was the first Chrysler-badged Jeep product since AMC came up with the concept; the AMC engineers/designers behind the project, later Chrysler employees (after the 1987 buyout) were pushing for a late 1980s Jeep Cherokee release date; however, then-CEO Lee Iacocca was pushing for redesigned Chrysler minivans, delaying the Grand Cherokee's release until late 1992. The Grand Cherokee debuted in grand fashion at the Jeep Cherokee 1992 North American International Auto Show in Detroit, Michigan. Then-Chrysler president Robert Lutz drove Detroit mayor, Coleman Young up the steps of Cobo Hall and through a plate glass window to show off the Jeep Cherokee. Production of the Grand Cherokee started shortly afterward in the Jeep Cherokee purpose-built Jefferson North Assembly in Detroit, Michigan and has remained there since.